Hianna Sabo

Launched a collection of landing pages featuring SBS's software products, with automated lead capture and email drip campaign. Leveraged underutilized Salesforce Marketing Cloud (SFMC) Investment, resulting in 20% lead qualification time savings. 

My role: Gather and revamp product messaging, create wireframes and implement the site in SFMC, automate lead capture to Salesforce, execute an email drip campaign, and conduct user trials and training.    

Sample deliverables: 

• AUD lead form 

• P4A demo page

• P&C email 

Launched a custom SharePoint brand hub with an automated ticketing system, unifying marketing and sales materials, leading to a navigation time reduction of 40% (vs. accessing disparate sources). 

My role: Evaluate SharePoint capabilities, implement custom plugins and Power Automate workflows, direct branding assets, consolidate all company marketing and sales enablement materials, create missing materials, and conduct user trials and leadership walkthrough sessions. 

(Internal/confidential deliverable)

Managed and drove content production for a B2B e-learning and engagement platform targeting professionals in the utility and energy efficiency space. Collaborated with client and internal teams to produce over a dozen modules and maintain an 80% course completion rate across 3000 users, generating $150,000 in annual revenue.

My role: Develop unique value proposition (24-7, CEU-accredited online courses for lighting, electrical, and energy efficiency professionals), fulfill content production requests, act as the platform's lead evangelist, inform proposals, and develop vertical offerings to leverage the platform's capabilities, including bespoke client portals and performance reports.  

Sample deliverables:  

• Evergreen iQ

Launched an interactive campaign portal to educate customers about electric usage and high utility bills for a major utility client in the Pacific Midwest (6-figure contract). Achieved 200-300% visitor participation (when compared to static campaign pages).   

My role: Evaluate technology stack and implementation, wireframe, incorporate user and client feedback, stage a WordPress site, implement custom code, produce interactive and graphic assets, coordinate with creative/copy, and report.   

Sample deliverables: 

• https://wattsmarthomes.com/whats-a-watt/ 

Developed e-learning modules as a sales enablement tool for the business development team to showcase training production capabilities and enhance client proposals. 

My role: Develop e-learning modules in various formats (full-length course with Articulate Storyline, microcourse with Rise 360, video and collateral). Research user workflows, create storyboards, design slides, and other collateral using Articulate Storyline, Adobe Creative Cloud, and AI voiceover. Conducted internal user reviews. Uploaded the final deliverables to the demo LMS branch. 

Sample deliverables: 

• e-learning onboarding course

Relaunched an improved online bill payment app and executed an omnichannel strategy to increase adoption by highlighting its no-cost, intuitive interface with targeted digital, print, broadcast, event, and social media content, leading to a 20% increase in subscriptions within 3 months. Increased app adoption led to the elimination of 2 kiosks and one staffed payment location 4 months post-launch. 

My role: Coordinated with the platform's implementation team to deploy the tool and develop branding, positioning, and messaging; executed launch and post-launch content strategies; monitored analytics and reported performance to stakeholders; continued to scale subscriptions by 10% annually with targeted content.

Sample deliverables: 

• SmartHub knowledge base

• Video: Track Your Usage with SmartHub

• Launch announcement 

Executed go-to-market campaign for Choptank Fiber, Choptank Electric's broadband subsidiary. Orchestrated a social media campaign to gauge interest, averaging +1500 impressions per post; promoted the venture at regional and local events (50-200 attendees) events, and established digital presence, including website and social media content. 

My role: (Pre-launch) Execute a social media campaign to gauge interest, promote key stakeholders on social media and industry publications, own the Crowdfiber platform to capture and monitor market engagement, and produce collateral for regional "town halls" and webinars. (Post-launch) Establish branding and messaging, create social media profiles and related assets, and develop the main website. 

Sample deliverables: 

• Pre-launch social media campaign 

• Customer education video

• Choptank Fiber website